To build a great gaming ecosystem, “Think global, act local,” says Anton Gorodetsky. Anton is the Head of Industry Relations at the leading European publisher and developer, MY.GAMES. He joins the podcast this week to explain how to build a comprehensive ecosystem dedicated to loyalty, branding, and retaining players that generates revenue years into a game’s lifecycle. He brings us behind the scenes of cultivating relationships that matter and one influencer partnership that raked in a 20% DAU increase and 6 million MAUs.

CHAPTER TIMESTAMPS

00:00 - Intro & MY.GAMES’ expansion

05:17 - Communication is key 

09:27 - A collaboration that paid dividends

13:01 - Building a cohesive ecosystem

21:16 - New audiences, not new games

25:23 - InvestGame--your guide to gaming deals

27:46 - Q&A with Anton

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