Scott Kerr sits down with Paul Lavoie, Co-Founder and CEO Beau Lake, a five-year-old Canadian manufacturer of luxury waterside recreation products including paddle boards and peddleboats. Lavoie discusses how his idea of bringing luxury to waterside recreation became a reality after two decades, why its design-driven products draw heavily from midcentury aesthetics, why its brand positioning as a "water company" resonates with today's consumers, and how it's using its platform to assist water charities. As a former founder and chairman of Canadian top ad agency Taxi, Lavoie also talks about being his own client and building a luxury brand with nature as the catalyst. Plus: What it means to make luxury products that are "truly Canada"

Featuring:

Paul Lavoie, Co-Founder and CEO of Beau Lake (beaulake.com)

Host:

Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:

The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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