Ford of Canada sells three all-electric vehicles, the F-150 Lightning pickup truck, the E-Transit cargo van and the Mustang March-E, the latter of which outsold it’s gasoline powered stablemates three-to- one in 2024. 

That all contributed to a fantastic sales year last year for Ford’s EV segment, posting an amazing 66.1 per cent increase. On this episode of our special View from the C-Suite series, Andrew McCredie talks with Paul Roy, the man who oversees Ford of Canada’s Model e program. 

Among many talking points, Paul cites the federal and provincial incentives, that have been paused, as integral to maintaining an upward trajectory of EV sales in this country. Without them, he expects sales to dip in the coming year, but has no doubt that electric vehicles will continue to find new buyers across the country.

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