Back in Denmark on business, Viborg-born, San Francisco-based Danish former soccer player and market manager for Joe & The Juice CHRISTIAN MATHIASEN shares his thoughts on working in the Danish people-centric food and beverage company, where juicers are hosts and customers are guests. Christian talks about arriving in 2023 as the youngest person ever to be sent to the US by the company, and his role in establishing the culture as part of the post-COVID rebirth and revival of SF.

Christian selects a work by Søren L. Lange from the SMK collection.

https://open.smk.dk/en/artwork/image/KKSgb12512

(Photographer: Stephanie Hopkins)

This conversation with Christian D. Bruun occurred on November 7, 2025.

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