The Design Of Business | The Business of Design

S11E10: Activism in AI with Google’s Ovetta Sampson


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Ovetta Sampson is the Director of User Experience Machine Learning at Google. In December 2023, Business Insider named Ovetta to their AI 100, a list of the 100 most influential people working in artificial intelligence. Her inclusion on that list is a refreshing addition. Ovetta approaches her work with generative AI and machine learning as an activist, with a commitment to humanity and ethics. 

In the final interview episode of the 11th season of DB|BD, Jessica Helfand and Ellen McGirt sit down with Ovetta to talk about why awareness of how AI is made is the first step towards holding it, and the people who make it, accountable. Ovetta also shares more about her mantra “Skynet not yet”, why we all should have an expectation that our data will be used responsibly and how her dad’s Commodore 64 launched her programming journey

On this season of DB|BD, co-hosts Jessica Helfand and Ellen McGirt are observing equity by highlighting the “redesigners” — people who are addressing urgent problems by challenging big assumptions about how the world can and should work — and who it should work for. 

This season of DB|BD is powered by Deloitte. 

Visit our BRAND NEW site for more on this episode and to view a transcript.

Ovetta Sampson’s website.

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Episodes are produced by Design Observer’s editorial team. The views and opinions expressed by podcast speakers and guests are solely their own and do not reflect the opinions of Deloitte or its personnel, nor does Deloitte advocate or endorse any individuals or entities featured on the episodes.


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