The Design Of Business | The Business of Design

S11E2: How Franklin Leonard is using The Black List to Redesign Hollywood


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Franklin Leonard is the founder and CEO of The Black List, a platform that nurtures emerging screenwriters and gives screenplays that aren’t attached to a big producer, actor or studio a chance to be produced. Since The Black List’s founding in 2005, 440 scripts from its annual survey have been produced as feature films, grossing $30 billion in box office worldwide. These films have earned 267 Academy Award nominations and 54 wins, including four Best Picture Oscars (Spotlight, Slumdog Millionaire, The King’s Speech, Argo). 

In this episode of DB|BD, Leonard talks about the most pressing issues Hollywood faces, the business case for giving more diverse screenwriters a shot, and why he believes making the film industry a true meritocracy will naturally lead to more diverse filmmaking.

On this season of DB|BD,  co-hosts Jessica Helfand and Ellen McGirt are observing equity by highlighting the “redesigners” — people who are addressing urgent problems by challenging big assumptions about how the world can and should work — and who it should work for. 

This season of DB|BD is powered by Deloitte. 

Visit our site for more on this episode and to view a transcript.

To learn more about The Black List, visit their website

Franklin Leonard’s Ted Talk: How I Accidentally Changed the Way Movies Get Made

The Black Film Archive

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Episodes are produced by Design Observer’s editorial team. The views and opinions expressed by podcast speakers and guests are solely their own and do not reflect the opinions of Deloitte or its personnel, nor does Deloitte advocate or endorse any individuals or entities featured on the episodes.


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