In January 2023, MembrIon raised a $12.5M Series B. Roughly two years later, they're on the verge of raising their Series C, but in between, it's been a bumpy road!

From zooming in on their target market to turning their business model around through signing their first commercial deals and re-modeling key positions in the team, there's A TON to learn from the MembrIon crew.

They've opened me the door of their offices, factory (and investor), and openly shared everything that matters, so the best I could do was to articulate their story best!

How does a Series B transform a growth stage water tech? How does a water tech company align for growth? What sacrifices do you need to make to succeed in water technology adoption? How does a Series B company grow towards its Series C? How does a VC Investor interact with its water tech portfolio? This - and much more - is in this week's story: MembrIon's Growth Story

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More #water insights? Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/

#️⃣ All the Links Mentioned in this Video #️⃣

MembrIon's Website: https://membrion.com/

PureTerra Ventures' Website: https://pureterra.com/

My first interview with Greg Newbloom: https://dww.show/membrion-ceo-that-raised-22m-reveals-his-one-trick-you-must-copy-today/

Value Driven / Crisis Driven: https://dww.show/how-long-will-it-take-to-grow-the-4-stages-of-water-innovation/

🎙️ PODCAST 🎙️

Website: https://dww.show/podcast/

Smartlink: https://smartlink.ausha.co/dont-waste-water

🙋 QUESTION: What would you like me to cover next?

⏰ TIME CODES ⏰

00:00 MembrIon's Growth Story

03:42 Embracing the Journey 1

0:49 Gathering a Crew

17:10 Product Market Fit

21:34 Market Adoption

27:24 Business Model Pivot

34:13 The First Order

40:04 Ramping Up

48:42 Series C

51:01 2030

54:40 Epilogue

#WaterTech #GrowthStage #GrowthStory

About this Podcast: Welcome to the (don't) Waste Water podcast! In each episode, Antoine Walter from DWW Media shares water, wastewater & water entrepreneurship stories. This show will teach you the water industry like you've never seen it. If you're asking how the water sector will overcome the water crises ahead, this episode is for you.

Hosted by Ausha. See ausha.co/privacy-policy for more information.