The Design Of Business | The Business of Design

S12E4: Making Space with Jon M. Chu


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Jon M. Chu is a director, producer and screenwriter. Along with both parts of the Wicked movie adaptation, he directed Crazy Rich Asians, Step Up 2 and In the Heights. In a special live episode of DB|BD, Jon joins Ellen McGirt onstage at the Great Place to Work For All Summit, which took place in Las Vegas on April 10th-12th, 2025. 

Jon details how he went from  a child of immigrants with a Sharper Image film mixer making bar mitzvah videos to being discovered by Spielberg during his senior year at USC. He also talks about going from resisting making films about Asian identity to directing an all Asian cast in one of the most successful romantic comedies of all time. Jon also shares lessons he’s learned from turning down Netflix, collaborating on set and owning the room once you’re in the room. 

On this season of DB|BD, we are Designing for the Unknown. Host Ellen McGirt asks visionary designers how they navigate uncertainty- whether it be technological disruption, global crises, or shifting cultural norms.

Visit our site for more on this episode and to view a transcript.

Jon’s memoir Viewfinder: A Memoir of Seeing and Being Seen 

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