How can you leverage Product-Led Growth to grow your B2B SaaS?

In this episode, we talk with Antti Suikkanen, about how to get started with product-led growth to scale your SaaS.

What is Product-led Growth? - Antti Suikkanen sees product-led growth as how the world works today: people today want to figure out the value they can attain from a product before deciding to buy it. Product-led growth model vs sales-led growth - Product-led growth follows a more precise framework: the product has to be excellent, and easy to use, and the user has to find the value faster. With sales-led growth, you have to paint the picture to the user about the features and value of the product. 

When to start on product-led growth - Our guest argues that it is necessary first to determine if your product and service fit product-led growth. If it is too complex, your account values are very high or the number of potential clients is not big, then you need to weigh if product-led growth is the right strategy for you.

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The show is hosted by ⁠Joran Hofman⁠, founder of ⁠Reditus⁠