Driven by Data: The Podcast

S2 | Ep 12 | The Balance Between Art & Science with Nathan Hungenberger, CTO & EVP at Known


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In Episode 12 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Nathan Hungenberger, CTO & EVP Science at Known where they discuss the importance of getting the balance right between science and creativity, which includes;

  • The importance of data science in making better creative
  • Why adopting the scientific methodology is crucial
  • The tangible benefits of experimentation
  • How to incorporate experimentation into an already hectic workload/schedule
  • How focusing on the science methodology makes it easier to build data science teams
  • The importance of optimizing creativity and what role data science plays in this
  • How he built a successful team of 125 people
  • The timescales to success
  • Real-life success stories

...more
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