Driven by Data: The Podcast

S2 | Ep 13 | How To Win With Customer Centricity with Neil Hoyne, Chief Measurement Strategist at Google


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In Episode 13 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Neil Hoyne, Chief Measurement Strategist at Google, where they discuss how to build truly customer-centric organisations, which includes:

  • What customer-centricity really means
  • The shift from product-oriented strategies to a customer-centric strategy
  • How to be truly customer-centric
  • How to identify your best customers
  • How to acquire, develop & retain customers
  • How to build relationships with your customers
  • The biggest mistakes organizations make that prevent them from being truly customer-centric
  • Why is so much data collected by companies but unused
  • The role of personalisation and experimentation
  • How the pandemic has changed things in regards to customer valuations
  • What drove him to write his book

...more
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