In Episode 15 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ian Thomas, Chief Data Officer at Credera, where they discuss how to drive cultural change within an organization to make it data-driven.

Ian provides great insight and tangible advice on how organizations can benefit from adopting a data-driven culture and how to achieve it successfully, which includes:

• What a data-driven cultural change means
• Why culture plays a crucial role in data-driven projects failing
• Who is responsible for leading cultural change
• The role humility plays in the journey to cultural transformation
• How to identify if your business is resistant to change
• The connection between data-driven cultural change and other cultural-workplace issues
• An example of the most successful cultural shift towards data