In Episode 34 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Dione Rayside, CRM Director at Engine UK, where they discuss how organisations can compete, grow and win by being customer-focused, which includes:

• Her unique career path from HR to Sales to Data/CRM Leader and why she used to be embarrassed about it, but what it’s given her
• Why an interest in people is key to success
• The importance of allyship in succeeding as a “diverse” individual in Data & Analytics
• How Engine Transformation are walking the walk with Diversity & Inclusion and the award they recently won for that
• Why customers now see a "brand" and not "products"
• The importance of a seamless digital experience and not hard to do business with
• How customers' wants, needs and desires have changed
• How you tie CRM back to the wider organisation
• How organisations best utilise CRM/Data to compete, grow and win
• What the companies that are succeeding with customer data are doing that the ones who aren’t, don’t
• The reality of 1:1 personalisation
• The importance of communication packs to deepen customer relationships