In Episode 35 of Season 2, on Driven By Data,  Kyle Winterbottom is joined by former CDO of Virgin Media O2, Eddie Short, where they discuss how to make your data your competitive advantage, which includes:

• What companies that are winning with data are doing that others aren’t
• The role of Data in Digital Transformation
• The relationship between the CDO and the CIO
• Where the CDO should report
• Why most organisations still think Data & Analytics is IT
• How ordinary businesses start to try and compete with the likes of Amazon
• What constitutes being a Data-Driven business
• Getting data recognised by the business as an asset 
• Why good customer experience is a pre-requisite and what truly makes the difference