July 12, 2022

S2 | Ep 41 | Bringing Together Different Disciplines to Unlock The Power of Data with Alyssa Elser, Senior Vice President for Customer Analytics & Marketing at Popular Bank

47 minutes

In Episode 41 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Senior Vice President of Customer Analytics & Marketing at Popular Bank, Alyssa Elser, where they discuss how combining different disciplines can help unlock the power of Data, which includes:

The process of building the CA function from scratch
Why this was on the business agenda and its purpose
Specific disciplines that have been merged together and how this was decided
What this means in reality, in terms of what it allowed Alyssa to create
The benefits and challenges of building the CA function
Details regarding the team at Popular Bank e.g. size
Benefits of coupling Data & Analytics with research
How the element of cultural change was managed/addressed amongst the new function build
How all of this tied back to the Data/Insights strategy as-well as the Business strategy

...more

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By Orbition Group

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July 12, 2022

S2 | Ep 41 | Bringing Together Different Disciplines to Unlock The Power of Data with Alyssa Elser, Senior Vice President for Customer Analytics & Marketing at Popular Bank

47 minutes

The process of building the CA function from scratch
Why this was on the business agenda and its purpose
Specific disciplines that have been merged together and how this was decided
What this means in reality, in terms of what it allowed Alyssa to create
The benefits and challenges of building the CA function
Details regarding the team at Popular Bank e.g. size
Benefits of coupling Data & Analytics with research
How the element of cultural change was managed/addressed amongst the new function build
How all of this tied back to the Data/Insights strategy as-well as the Business strategy

...more