In Episode 45 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Lara Izlan, Director of Data Strategy at ITV, where they discuss the role of Data in business transformation, which includes;

• The group-wide, multi-year Data Strategy and what it incorporates
• How that supports the wider ITV corporate Digital Transformation Strategy
• The benefits of a cross-functional team structure
• Data-Driven Thinking V Value-Led approach
• The importance of cultural and mindshift change
• How ITV are realising the “promise of value”
• Why the iterative approach has been a key to success
• Why the product-way is realising commercial value
• Mapping every activity and idea to a financial figure
• Value V Prioritisation
• The importance of “better conversations”
• Moving from service centre to partner
• How to accelerate change
• Why transformation needs to be visible at all levels