Eric reflects on the long-term rewards of personal integrity and taking full responsibility for professional mistakes. He shares how compensating a client for a lost fish, despite feeling taken advantage of, eventually led to a six-figure contract a year later. Another anecdote describes how returning a consultation fee after failing to follow through resulted in a massive project years down the line. Triplett argues that doing the right thing should be an identity rather than a business strategy, as it eliminates mental friction and builds a lasting reputation.

Key Takeaways:

• Adopt an identity of always doing the right thing, even when it is not easy or when others advise you to act defensively.
• Take full ownership of any failures or mistakes in your business or personal life and commit to fixing them at any cost.
• Identify and resolve "loose ends" from your past by reaching out to people you owe an apology or clarity to, regardless of how much time has passed.
• View the costs associated with correcting your errors as "tuition" for learning how to improve your systems and character.
• Focus on the long game of integrity to build a reputation that eventually attracts success and opportunities with minimal friction.

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