We’re exploring the macro topics in a big-picture podcast this fortnight with Adrian Tolson, Director and Lead at BLUE Insight. With 35 years’ experience in marine fuels supply & demand and bunkering infrastructure development, Adrian speaks to the commercial, societal, and logistical challenges on shipping’s journey towards zero emissions – including slow steaming, market consolidation, and the declining trend of globalisation.

Adrian founded maritime consultancy 20|20, which was acquired by business, brand and communications consultancy, BLUE, in 2019. Adrian leads BLUE’s Insight practice, which provides commercial advisory, research and intelligence services across the key areas of transformation within the maritime industry. This includes the changing marine energy supply chain, digitalisation and the drive for decarbonisation and sustainability.

Adrian leads numerous global business development projects across the marine supply chain. This includes assisting ship owners and suppliers on fuel procurement and supply strategies in a post 2020 world; the development of bunkering infrastructure projects for clean and new fuels; as well as working with the financial and investment community on the opportunities of the future marine energy landscape.

Adrian’s experience spans leadership roles with some of the industry’s largest marine fuel suppliers, including Chemoil Energy, where he was responsible for successfully driving the company through to IPO; and as Vice President and General Manager of OW Bunker where he established its physical supply operation in the USA.