MLA’s corporate chef Sam Burke has an infectious enthusiasm for all things red meat, and the endless possibilities in how best to enjoy it when cooking a quick mid-week meal for the family, or a long weekend lunch with friends out of the smoker.

Any reader who has attended one of MLA's big industry events has probably heard Sam speak, or indeed eaten his some of his great food.

In this extensive Weekly Grill interview with host Kerry Lonergan, the larger-than-life character looks at the changing needs of red meat consumers as the world continues its recovery after COVID lockdowns; how lesser known cuts have gained considerable traction with food service and retail customers; how techniques like seam cutting are lifting carcase value; and the presence of plant-based meat substitutes in the market.