July 25, 2023

S2E3 - How to build a strong Culture? with Mads Wedderkopp

36 minutes

Want to build a strong for your startup?

In the third episode of season two of Growing a B2B SaaS, host Joran Hofman delves into building a strong company culture to foster growth in a B2B SaaS organization. Joined by Mads Wedderkopp, CEO of Dream Influence, an influential marketing SaaS platform, they explore the significance of recruiting and retaining top talent to accelerate SaaS growth.

Mads, drawing from his experience in scaling a SaaS company from zero to 6.5 million ARR, emphasizes the power of a strong culture in unlocking a team's potential. He shares invaluable insights on identifying core values and aligning team members to nurture a thriving culture. The episode also delves into the challenges and advantages of maintaining a strong culture while transitioning to remote work amidst the COVID-19 pandemic. Tune in to discover practical strategies for cultivating a robust company culture that drives B2B SaaS success.

Timecodes

(00:29) Guest intro

(1:21) Why you should listen to Mads

(2:53) What Mads determines as a strong culture?

(4:28) What else needs to be in place before you can really start building a culture?

(5:54) Can you have a strong culture while working remotely?

(9:15) Common mistake companies make while trying to build a company culture?

(14:26) The effective hiring structure

(14:54) Other Processes or strategies for building a strong culture.(Mads secret)

(26:56) Why leveraging somebody else's network is important as a B2B SaaS company?

(30:15) Advice on how to grow to 10K MRR ad then to 1m ARR

(32:44) What Mads wished he knew 10 years ago