For Episode 3 of this season, Co-Founders Tim and Zach sit down to define what Collected really is and why most people (even only a year in) already have it wrong. We talk about why we believe the real opportunity is building an operating system for the $30B secondary watch market and focusing on the often overlooked but critical group keeping it running: the dealers. From nearly $1M in beta transactions to the edge cases we’ve solved along the way, we cover what it takes to build infrastructure for an industry still running on spreadsheets, DMs, and handshake deals. Whether you’re deep in the trade or just curious how the business side of watches works, this one’s our blueprint for where it’s headed next.