Episode 4 digs into the intersection of pressure x progress – whether in collecting watches or building Collected. Tim and Zach start with the story of a rare 1966 Seamaster picked up for $3,000, breaking down why its lume, bracelet, and design details still rival the tool watches of Tudor and Rolex from the same era. From there, they get into how the Collected team is scaling infrastructure through automation, testing, and dealer-first tools, while also unpacking the reality of 39% tariffs on imports and the potential ripple effects for pricing, risk, and supply in the months ahead. They close with a candid look at why clarity of brand positioning is as crucial for investors as it is for dealers. It’s a conversation that moves from case patina to market strategy, with plenty of lessons in between.