Dialed In

S2E7: Building the Market, Together


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In our final episode of this season, we reflect on what it took to build Collected from the ground up: building the product, shipping dealer workflows, enabling transactions, and creating the earliest version of the community we believe the watch market needs. This episode isn’t just a recap, but an open question to the industry too. We dig into topics the watch world hasn’t spent enough time confronting like responsibility sellers have to disclose issues that materially impact value, why liquidity starts before a transaction ever happens, and why the future of this market depends on tools, transparency, and participation from both sides. It’s also what inspired us to launch our first-ever Future of the Watch Commerce survey – because we don’t want to set standards on our own, but build them with the community. We’ll see you back here in 2026.


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