You may think me bold in suggesting that Jenny is one of the best practice managers in British dentistry - but I'm prepared to bet that, after listening to this extended edition of the podcast, you will agree with me that she knows her stuff. After a career in sales and sales management, Jenny was headhunted "after kids" by her then dentist to run his practice - and she is still there 12 years later and intending to work way past her future retirement age because she just loves the job. Her skill is matched by her enthusiasm and willingness to take on board new ideas in every aspect of practice management, from cloud-based accountancy software to social media based internal marketing. Her business has grown from 4 chairs in one location to 6 chairs and two locations as The Gallery Dental Group evolved from Meadow Walk Dental Practice and The Gallery Dental and Implant Centre - side by side in Buckingham. In this interview, Jenny shares with us her 5 top tips for success in practice management - tips that have served her through economic recession, change of ownership and growth through integration from 5 to 19 team members.

• Knowing your numbers - and doing something about it (including managing associate profitability);
• Running your dental payment plans properly to ensure profit;
• Triaging existing and new patients to the right dentist;
• Creating an excellent front desk patient experience;
• Getting the support and continuity that you need for internal word of mouth and digital marketing

Jenny really knows her stuff - and presents here a masterclass on what it takes to be a top manager in today's dental landscape.