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In Episode 6 of the Brewbound Podcast's third season, editor Justin Kendall interviews FIFCO USA chief sales officer Josh Halpern.
Halpern discusses how FIFCO USA came to embrace being a big-small brewery, how that leads to co-creating brands with reality TV stars and why ceding some creative control to popular platforms such as Barstool Sports to build brand equity is necessary.
By Brewbound4.4
9090 ratings
In Episode 6 of the Brewbound Podcast's third season, editor Justin Kendall interviews FIFCO USA chief sales officer Josh Halpern.
Halpern discusses how FIFCO USA came to embrace being a big-small brewery, how that leads to co-creating brands with reality TV stars and why ceding some creative control to popular platforms such as Barstool Sports to build brand equity is necessary.

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