Driven by Data: The Podcast

S3 | Ep 22 | From Data to Profit; Leverage Data To Grow Your Top & Bottom Line with Vin Vashista, Founder of V Squared


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In Episode 22 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vin Vashista, Founder of V Squared and a LinkedIn "Top Voice", where they discuss how to deliver tangible ROI from your data and analytics initiatives, which includes;

  • How Vin reached 160K Followers on LinkedIn and became a “Top Voice” by writing about data monetization
  • Why he wanted to write a book that was a single blueprint in a book; “From Data to Profit”
  • Why 70% of data teams are NOT delivering any returns for their organisation
  • Why genuine ROI will keep the hype and boom going  
  • Why you need to hire differently to monetize data
  • How to identify the first green shoots of value creation
  • The biggest problem is that we don’t connect the technology to the strategy
  • Why it’s imperative to get C-Suite sponsorship if you want to be successful
  • Why you have to delvier ROI incrementally and not wait for a big bang
  • If you let technology drive strategy you end up with more technology
  • Why you need a prioritization framework
  • Why the frustrations of data and C-Suite professionals is the same root cause
  • Why you need an opportunity discovery framework that involves the whole business
  • Why business teams know where the opportunities are but they have no way of articulating their needs
  • Why data teams aren’t the best people to decide what the business should be doing
  • How we confuse strategy and tactics
  • Why we need to interrogate our data & analytics ideas like a shark tank pitch
  • Why most C-Suite Leaders think the data team needs to be managed as it can’t be accountable for its own value creation
  • Why you need a Data Monetization catalogue
  • The 3 slide sales deck that Execs keep falling for
  • The 9-figure ROI use cases
  • Why there are so few people who can connect hype to revenue
  • Why C-Suite executives are transfixed on ROI yet still invest in data projects that don’t deliver any ROI
  • Why many Data Leaders are great strategic leaders yet most don’t actually lead the strategy
  • Why to be a successful CDO you need to have come from a Data role/background, but shouldn’t be hands-on
  • Why we should train our technical people to be more than just more technical
  • Why moving forward people who can’t prove ROI won’t have a place in the organisation
  • Why data teams will be the growth engine for most businesses over the next 5 years
  • The misunderstanding that you can clean your way to valuable data  
  • Why you need a product-first approach to data
  • Buy-in = TRUST
  • Why 'track record of success' is the  only way to C-Suite sponsorship

...more
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