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S3 | Ep 23 | Football Intelligence: Maximising Data Investments in Football with Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913
In Episode 23 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913, where they discuss how Data and Analytics is being used to deliver success in the world of football, which includes;
- The journey from French National Team to PSG to Parma
- What he figured out about Football Analytics when co-authoring his book; "Football Intelligence: A hands-on guide to maximising your investments in data"
- The mindset towards data in football/sports is the same as in the corporate world
- How sportspeople aren’t used to working with data despite being surrounded by stats
- Why waiting 6 months to see results doesn’t work in football
- The importance of building your strategic assets despite needing quick wins
- Why scalability is critical
- The key use cases where data usually helps football clubs
- Why data in football is all about allowing them to make strategic decisions to win matches
- The difference in data maturity between different football setups
- Why having lots of investment doesn’t mean you’ll be successful with Data & Analytics
- The importance of working towards a strategic goal
- What's included in Strategy Value Creation for football clubs
- Business Strategy; in football it’s winning trophies, just like in business it’s to make money
- The difference between a Data-Driven strategy versus a Data-Informed Strategy
- What does a data team in a football organisation look like
- The type of projects they deliver
- Why data in football is like most other industries - Literacy and Adoption
- What they’re doing to drive literacy and adoption
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By Orbition Group
3.9
77 ratings
In Episode 23 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913, where they discuss how Data and Analytics is being used to deliver success in the world of football, which includes;
- The journey from French National Team to PSG to Parma
- What he figured out about Football Analytics when co-authoring his book; "Football Intelligence: A hands-on guide to maximising your investments in data"
- The mindset towards data in football/sports is the same as in the corporate world
- How sportspeople aren’t used to working with data despite being surrounded by stats
- Why waiting 6 months to see results doesn’t work in football
- The importance of building your strategic assets despite needing quick wins
- Why scalability is critical
- The key use cases where data usually helps football clubs
- Why data in football is all about allowing them to make strategic decisions to win matches
- The difference in data maturity between different football setups
- Why having lots of investment doesn’t mean you’ll be successful with Data & Analytics
- The importance of working towards a strategic goal
- What's included in Strategy Value Creation for football clubs
- Business Strategy; in football it’s winning trophies, just like in business it’s to make money
- The difference between a Data-Driven strategy versus a Data-Informed Strategy
- What does a data team in a football organisation look like
- The type of projects they deliver
- Why data in football is like most other industries - Literacy and Adoption
- What they’re doing to drive literacy and adoption
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