In Episode 25 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Danny Gardner, Social Intelligence Lead at Haleon, where they discuss how to drive business value through the use of social intelligence, which includes;

• A fascinating career journey
• Why 80% of the data from social media is just noise
• Why there’s information that is good to know and then there’s information that’s actionable. 
• The typical use cases you see for social intelligence
• What social measurements are valuable
• The differences in Social Intelligence between B2B and B2C
• The use case that he is the proudest of
• What you need to build a social intelligence capability
• The importance of community building
• The challenges that organisations face that prevent them from taking advantage of social intelligence
• Why more businesses aren’t actively working in the social intelligence realm
• The tools to use for Social Intelligence Initiatives
• How to execute a social intelligence strategy
• How different social media platforms provide different opportunities/challenges
• The challenges of tying it to the bottom line
• How the ROI has been up to 350%
• Why ROI doesn’t have to be positive or measurable
• How to use social intelligence to understand your competitors better
• Why social intelligence can protect your brand image/reputation