In Episode 7 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vlad Jiman, Director of Data at NBrown Group, where they discuss formulating a winning data strategy to secure investment for phase 1 data transformation, which includes;

• Being involved in the largest IPO on London Stock Exchange
• The overinvestment in Data Science
• The award-winning Data Transformation at Pets at Home
• In charge of one of the 5 key strategic pillars of a UK Top 10 online retail organisation
• The heritage of NBrown Group and how they were the first organisation to send products direct to consumer via post
• How they moved Data from an enabler to a key strategic pillar within the PLC
• Why you have to have a holistic approach, not a tactical one
• The three pillars of the data strategy that he has put together
• The importance of speed
• Building a cloud native, end to end data platform
• Why most organisations are still paying lip-service to Data Culture
• Why everything has to start with “Why?”
• How data immaturity can mean investment in data has better returns than investment in other parts of a business
• Why most CEO’s no longer need to be convinced of data
• Why you can move a lot quicker than people think
• Why the organisation will drive the transformation if done properly
• Why a breaking point in a transformation with new people can be a good thing
• Why the operating model should be the first priority to get right
• Why tech is one of the things that can help you outpace the competition if you know what you’re doing
• Why Data Governance is now done in a more sophisticated way
• Identifying Data Champions in the boardroom
• Why there are so many issues with “Data Literacy”
• Data Culture = The trifecta of; curiosity, access, and knowledge
• The reasons why most Data Strategies fall down the hole
• The skillset/experience that Data Leaders require to succeed with Data Strategy and Transformation
• Faith, Fear and Finance; the 3 pillars of a business case
• Why data is likely to cost 10-15% across every transformational project