How can you achieve successful product-led growth for your SaaS? We dive into this topic with the author of the bestselling book “Product-Led Growth”; Wes Bush. We will discuss everything from the core principles and significance of product-led growth (PLG) to how to implement PLG and overcome the most common challenges. 

Wes dispels the common misconception that PLG is solely about free trials or freemium models, breaking it down into three essential components: acquisition, product experience, and monetization. 

Subject matter guest expert Wes goes beyond the misconception that it's solely about free trials or freemium models. Instead, he breaks down the essence of product-led growth into three key components: acquisition, product experience, and monetization. It's about seamlessly guiding users from discovery to value realization and ultimately converting them into paying customers without direct sales intervention.