Wondering how to implement a profit-led approach for your Saas? Well to help us understand this topic, show host  Joran Hofman interviews subject matter Guillaume Moubeche, also known as G. He's the brains behind Lempire, a company famous for its software products like lemwarm, lemcal, taplio, and tweethunterr, all made to help businesses grow. Guillaume's journey is amazing; he took Lempire from zero to $20 million in just five years.

Thanks to Guillaume's smart leadership, Lempire is now valued at $150 million as of 2021. Guillaume's success story has been shared in over 200 media outlets. His hard work and talent for innovation have made Lempire a leader in the software industry

Guillaume discusses the importance of implementing a profit-led approach for SaaS businesses emphasizing the importance of profitability to ensure the sustainability and success of startups. He also discusses the common reasons for startup failures, highlighting the significance of financial stability and the management of cash flow. He stresses the importance of adopting a profit-first mindset and challenges the traditional narrative controlled by VCs, advocating for a more sustainable and profitable approach to business growth.

Guillaume emphasizes the significance of trust in building a successful B2B SaaS business. He introduces the concept of the "trust triangle," which consists of emotional connection, credibility, and reliability. He stresses the importance of establishing and maintaining trust with customers as a key factor in business success.

Guillaume shares insights from his book, emphasizing the central role of trust in growing a business, particularly in the B2B domain. He highlights the pivotal role of trust in business growth, emphasizing the significance of establishing emotional connections, credibility, and reliability with customers. Guillaume stresses the value of providing tangible benefits to customers, such as helping them make more money or save time, while earning their trust through consistent delivery and reliability.