Grow Your B2B SaaS

S3E14 - How do investors analyse SaaS businesses? With Cameron Hay


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In this post-COVID era, money isn't flowing freely anymore. But here's the burning question: How exactly do investors analyse SaaS businesses?

Join us in this episode of the "Grow your B2B SaaS" podcast where we roll up our sleeves and dive into the detailed aspects and complexities involved in analyzing SaaS businesses, particularly in the post-COVID era. We'll shine a light on the crucial role of data-driven decisions in navigating the increasingly selective investment terrain of 2024 and beyond.

Leading our discussion is none other than Cameron Hay, co-founder of Finomatic Consulting. With a treasure wealth of valuable experience and knowledge in corporate finance, accounting, and data analytics, which is highly beneficial in his role as an expert in assisting private equity-backed SaaS firms, Cameron is the go-to expert for private equity-backed SaaS firms seeking financial optimization and real-time KPI analysis. Buckle up for insights that will reshape your investment strategies!

Key Timecodes

  • (00:37) Show and Guest intro
  • (1:30) Why you should listen to Cameron Hay
  • (02:08)The Changing Landscape of Investing
  • (03:24) Minimum Requirements for Talking to Investors
  • (04:24) Common Mistakes in Presenting to Investors
  • (05:55) Where most Deals go wrong (Aligning Operational and Financial Information)
  • (07:04) Strategies for Getting Data Ready
  • (09:27) Keeping Investors Updated(The role of the tools)
  • (10:20) How Cameron structures his data
  • (10:54) The best practices to keep your investors updated 
  • (13:00) Target Net Retention Rate(The monthly Report)
  • (14:54) The target for SaaS businesses in 2024
  • (16:06) Challenges in Getting Data Ready
  • (20:05) The Future of VC and SaaS Analysis
  • (23:59) Why SaaS Companies should work with Cameron Hay
  • (25:43) How to grow towards 10K MRR
  • (26:26 ) How to grow towards 10 million ARR
  • (28:15) Advice for SaaS founders
  • (31:42) What Cameron wishes He knew 10 years ago
  • ...more
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    Grow Your B2B SaaSBy Joran Hofman

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