Grow Your B2B SaaS

S3E7 - How to price your B2B SaaS to accelerate growth? with Wolter Rebergen

Listen Later

What is your pricing approach for your B2B SaaS, and what metrics guide your pricing decisions? Additionally, how do you package your product? In this episode of the 'Grow Your B2B SaaS' podcast, host Joran Hofman engages in a deep dive with Wolter Rebergen, VP of Revenue Operations at Younium, to understand B2B SaaS pricing better. The discussion highlights the significance of effective pricing in fostering B2B SaaS growth, the evolving trends, and its pivotal role in startup success. Drawing from his wealth of experience with various B2B SaaS companies, Wolter shares valuable insights and expertise.

Key Timecode

  • (0:37) Show and guest intro
  • (1:30) Why you should listen to Wolter Rebergen
  • (2:18) The Crucial Role of Pricing in B2B SaaS: A Key Factor for Startup Success
  • (3:29) How important is pricing for your go to market strategy?
  • (5:18) The Significance of Pricing After Achieving Product-Market Fit 
  • (6:35) The common Pricing Mistakes in B2B SaaS Companies
  • (11:04) The best pricing practices to implement.
  • (9:18) The challenges companies run into when setting their pricing
  • (13:19) Wolter’s different model packages
  • (19:04) Challenges companies run into when setting their pricing
  • (21:42) The future of SaaS pricing
  • (25:29) How to grow towards 10K MRR
  • (26:40) How to grow towards 10 million ARR
  • (28:22) Wolter’s crucial advice to B2B SaaS founders
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Grow Your B2B SaaSBy Joran Hofman
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    4 ratings

    More shows like Grow Your B2B SaaS

    View all
    Tropical MBA: Entrepreneurship & Founder Lifestyle by Dan Andrews; Ian Schoen

    Tropical MBA: Entrepreneurship & Founder Lifestyle

    469 Listeners

    The Joe Rogan Experience by Joe Rogan

    The Joe Rogan Experience

    223,354 Listeners

    Startups For the Rest of Us by Rob Walling

    Startups For the Rest of Us

    691 Listeners

    The Laravel Podcast by Taylor Otwell, Matt Stauffer

    The Laravel Podcast

    59 Listeners

    The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship by Omer Khan

    The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

    180 Listeners

    Rogue Startups by RogueStartups

    Rogue Startups

    23 Listeners

    The Ben Shapiro Show by The Daily Wire

    The Ben Shapiro Show

    153,611 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,322 Listeners

    Modern Wisdom by Chris Williamson

    Modern Wisdom

    3,677 Listeners

    My First Million by Hubspot Media

    My First Million

    2,609 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    8,768 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    181 Listeners

    B2B Marketing with Dave Gerhardt by Dave Gerhardt

    B2B Marketing with Dave Gerhardt

    40 Listeners

    Practical Founders Podcast by Greg Head

    Practical Founders Podcast

    26 Listeners