April 23, 2024

S4 | Ep 25 | Creating a Platform to Ensure Your Team is Visible with Irina Mihai, Director of Data, Marketing Analytics & Decision Science at Adidas

46 minutes

In Episode 25, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Irina Mihai, Director of Data, Marketing Analytics & Decision Science at Adidias, where they discuss how to create an environment to ensure that the work of a D&A team is constantly visible, which includes;

Coming from a non-STEM background and dealing with imposter syndrome
The importance of branding the Data & Analytics team both internally and externally
Having an internal decision-support culture
The benefits of authentic leadership
The importance of how to decide on which problems to work on
Intentionally building a team to cater for areas where you have less experience
Choosing the right KPIs to monitor performance
Moving from being an individual contributor into a leadership role
Ensuring you’re not a bottleneck for your team
The importance of defining your team's purpose within the organisation
Fostering an environment of psychological safety
Why you should co-create your roadmap as a team
The importance of having designated leads for each item of your roadmap as a team
Why communication skills separate the good from the excellent
Having a criteria to prioritise what projects to undertake
Understanding the organisational strategic goals
Knowing when and why to discontinue a project
The benefits of having an organisational culture where challenge is welcome
The importance of having an agreed model of communication to engage effectively with stakeholders
Why the engagement and commitment of stakeholders is a key evaluation criteria
The benefits both internally and externally of making sure your D&A team is visible
Why you can no longer rely on the company brand to attract talent
Why everyone needs to be responsible for their own visibility

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By Orbition Group

3.9

77 ratings

April 23, 2024

S4 | Ep 25 | Creating a Platform to Ensure Your Team is Visible with Irina Mihai, Director of Data, Marketing Analytics & Decision Science at Adidas

46 minutes

Coming from a non-STEM background and dealing with imposter syndrome
The importance of branding the Data & Analytics team both internally and externally
Having an internal decision-support culture
The benefits of authentic leadership
The importance of how to decide on which problems to work on
Intentionally building a team to cater for areas where you have less experience
Choosing the right KPIs to monitor performance
Moving from being an individual contributor into a leadership role
Ensuring you’re not a bottleneck for your team
The importance of defining your team's purpose within the organisation
Fostering an environment of psychological safety
Why you should co-create your roadmap as a team
The importance of having designated leads for each item of your roadmap as a team
Why communication skills separate the good from the excellent
Having a criteria to prioritise what projects to undertake
Understanding the organisational strategic goals
Knowing when and why to discontinue a project
The benefits of having an organisational culture where challenge is welcome
The importance of having an agreed model of communication to engage effectively with stakeholders
Why the engagement and commitment of stakeholders is a key evaluation criteria
The benefits both internally and externally of making sure your D&A team is visible
Why you can no longer rely on the company brand to attract talent
Why everyone needs to be responsible for their own visibility