May 21, 2024

S4 | Ep 29 | Balancing Commercial Value with Responsible and Ethical Data & AI Products with Evie Dineva, Group Head of Data Engineering & Data Science at Gymshark

53 minutes

In Episode 29, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Evie Dineva, Group Head of Data Engineering & Data Science at Gymshark, where they discuss how to balance delivering commercial value through data, analytics and AI products responsibly and ethically, which includes;

Being driven by the purpose of improving business performance
Articulating the commercial value of what Data & Analytics teams do
The importance of supporting people to be better at what they do
Working for a brand as big and prominent as Gymshark
The importance of being in an environment where company values are visible
Common pitfalls as to why organisations fail to deliver commercial value with data
Focusing on the why and not the how
The importance of understanding your vision
Why success is largely down to building strong relationships
What good business partnering looks like
The differences between tactical versus commercial business partnering
Being advocated for and championed without having to be in the room
Why the strategic initiatives often hold the bigger commercial gains
Defining the measure of success before you define the solution
The rise of Data & AI products and the difference it’s created
Balancing the pursuit of commercial value with building responsible and ethical data & AI products
The risks of neglecting ethical considerations
Where accountability lies with humans and artificial intelligence
The importance of humans in the loop
The relationship between risk and literacy
The relationship between authentic leadership and ethics

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By Orbition Group

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