October 01, 2024

S4 | Ep 48 | The Unintentional Challenges of a Data Hungry Organisation with Rachel Purchase, Director of Data & Analytics at Admiral Group Plc

46 minutes

In Episode 48, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rachel Purchase, Director of Data & Analytics at Admiral Group Plc, where they discuss some of the challenges associated with having an organisation that has such an appetite for data, which includes;

Taking responsibility for an enterprise D&A capability after several unsuccessful external attempts
The mandate being to fix the issue that the business and IT aren’t working effectively together
Why being data-driven doesn’t necessarily mean you are data mature
The challenges of moving from being product centric to customer centric
Why having a centralised team structure doesn’t work in such a data “hungry” organisation
Tackling how to standardise best practice and excellence across 27 different business units
The challenges of having such a ”data hungry” organisation
Building a data academy that supports 900 people
Identifying where the biggest value creation opportunities are
The different levels of maturity across different business units
Challenging the status quo of how prioritisation happens
Why entrepreneurial spirt is advantageous but can create challenges
Whether the appetite for data impacts the expectations of what it should be delivering
Upskilling data professionals with non-data related skills
Reskilling business users to take on data roles
Getting the communication strategy right
Why they created individual data brands across business functions
Why the aim should be to get “Data” and “the business” indistinguishable from each other

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