Fifth generation retail butcher Michael James operates a successful retail site at the inner southeastern Brisbane suburb of Carina. He also represents independent retailers on the board of the Australian Meat Industry Council.

In this Weekly Grill episode, Michael speaks with host Kerry Lonergan about the current domestic retail beef trading environment, where consumers face considerable cost of living presses and time constraints.

Are customers shifting out of steak into mince, or out of beef into cheaper chicken and pork? How are modern independent butchers countering the challenge of the dominant national supermarket meat retailers?

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