Grow Your B2B SaaS

S4E10 - How To Grow Your SaaS While Being Sued With Preston Keller


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In a recent episode of the Grow Your B2B SaaS podcast, host Joran interviewed Preston Keller, also known as PK, the founder of Emergent 3 and creator of e3, a safety and emergency SaaS platform targeting governments, educational institutions, and businesses. PK's journey from launching e3 in 2021 to achieving a million dollars in Annual Recurring Revenue (ARR) is filled with valuable lessons for aspiring entrepreneurs. His diverse background includes internal sales, consulting with professors, partnership at Thresik Group, and founding a company in Asia.

Key Timecodes

  • (00:53) - Guest Introduction
  • (01:25) - Starting e3
  • (01:56) - Company Overview
  • (02:21) - Personal Background
  • (03:03) - Motivation and End Goals
  • (03:26) - Origin of the Idea for e3
  • (04:04) - Initial Funding and Growth
  • (07:32) - Challenges and Lawsuits
  • (14:35) - Post-Lawsuit Strategy
  • (18:49) - Go-to-Market Strategy
  • (20:06) - Customer Retention and Challenges
  • (20:45) - Processes and Systems
  • (23:04) - Learning from Mistakes
  • (23:55) - Advice and Outsourcing
  • (25:22) - Motivation and Team Trust
  • (25:58) - Family and Friends in the Business
  • (27:07) - Final Advice for Founders
  • ...more
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    Grow Your B2B SaaSBy Joran Hofman

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