Grow Your B2B SaaS

S4E13 - How AuthoredUp Achieved 3,000+ Paying Clients with Their Go-To-Market Strategy With Ivana Todorovic

Listen Later

In this episode of the Grow Your B2B SaaS podcast, Joran interviews Ivana Todorovic, founder of AuthoredUp, a LinkedIn content creation and analytics tool. Ivana shares her journey from editing and blockchain roles to entrepreneurship. The conversation delves into founding and growing a SaaS company, covering challenges, strategies, and lessons learned.

Key Timecodes

  • (0:52) - Joran introduces Ivana Todorovic
  • (1:33) - When did AuthoredUp start?
  • (1:46) - Is it funded or bootstrapped?
  • (1:50) - ARR and customer numbers
  • (2:04) - Service vs. product revenue
  • (2:25) - Number of employees
  • (2:33) - Description of AuthoredUp
  • (3:33) - Ivana's goals for AuthoredUp
  • (3:58) - Product and customer focus as motivation
  • (5:02) - Origin of the idea for AuthoredUp
  • (7:20) - Early product validation and customer feedback
  • (8:21) - From 200 free users to 3,000 paying customers
  • (9:28) - How to Transition from free beta to paid subscription
  • (10:58) - Long development period and challenges
  • (13:01) - Financial and personal challenges during development
  • (15:24) - Rebuilding the product from scratch
  • (16:34) - Personal reflections on the challenges faced
  • (18:02) - The importance of having short-term goals
  • (19:15) - Learning from mistakes in previous startups
  • (20:36) - Positive customer feedback and its impact
  • (22:08) - Importance of community management and support
  • (26:35) - Insights on current acquisition channels
  • (35:41) - Leveraging AI and machine learning in the product
  • (37:14) - Advice for SaaS founders aiming for 10K MRR
  • (38:03) - Strategy for scaling towards 10 million ARR
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Grow Your B2B SaaSBy Joran Hofman
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    4 ratings

    More shows like Grow Your B2B SaaS

    View all
    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    534 Listeners

    SaaS Interviews with CEOs, Startups, Founders by Nathan Latka

    SaaS Interviews with CEOs, Startups, Founders

    637 Listeners

    Startups For the Rest of Us by Rob Walling

    Startups For the Rest of Us

    705 Listeners

    The a16z Show by Andreessen Horowitz

    The a16z Show

    1,094 Listeners

    The SaaS Podcast: Build, Launch & Scale Your SaaS by Omer Khan

    The SaaS Podcast: Build, Launch & Scale Your SaaS

    186 Listeners

    Y Combinator Startup Podcast by Y Combinator

    Y Combinator Startup Podcast

    227 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,458 Listeners

    TRIGGERnometry by TRIGGERnometry

    TRIGGERnometry

    2,162 Listeners

    My First Million by Hubspot Media

    My First Million

    2,647 Listeners

    The Bootstrapped Founder by Arvid Kahl

    The Bootstrapped Founder

    34 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    10,024 Listeners

    30 Minutes to President's Club | No-Nonsense Sales by Armand Farrokh & Nick Cegelski

    30 Minutes to President's Club | No-Nonsense Sales

    393 Listeners

    SaaS Marketing Weekly by Ryan James, Rocket SaaS

    SaaS Marketing Weekly

    3 Listeners