Grow Your B2B SaaS

S4E13 - How AuthoredUp Achieved 3,000+ Paying Clients with Their Go-To-Market Strategy With Ivana Todorovic

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In this episode of the Grow Your B2B SaaS podcast, Joran interviews Ivana Todorovic, founder of AuthoredUp, a LinkedIn content creation and analytics tool. Ivana shares her journey from editing and blockchain roles to entrepreneurship. The conversation delves into founding and growing a SaaS company, covering challenges, strategies, and lessons learned.

Key Timecodes

  • (0:52) - Joran introduces Ivana Todorovic
  • (1:33) - When did AuthoredUp start?
  • (1:46) - Is it funded or bootstrapped?
  • (1:50) - ARR and customer numbers
  • (2:04) - Service vs. product revenue
  • (2:25) - Number of employees
  • (2:33) - Description of AuthoredUp
  • (3:33) - Ivana's goals for AuthoredUp
  • (3:58) - Product and customer focus as motivation
  • (5:02) - Origin of the idea for AuthoredUp
  • (7:20) - Early product validation and customer feedback
  • (8:21) - From 200 free users to 3,000 paying customers
  • (9:28) - How to Transition from free beta to paid subscription
  • (10:58) - Long development period and challenges
  • (13:01) - Financial and personal challenges during development
  • (15:24) - Rebuilding the product from scratch
  • (16:34) - Personal reflections on the challenges faced
  • (18:02) - The importance of having short-term goals
  • (19:15) - Learning from mistakes in previous startups
  • (20:36) - Positive customer feedback and its impact
  • (22:08) - Importance of community management and support
  • (26:35) - Insights on current acquisition channels
  • (35:41) - Leveraging AI and machine learning in the product
  • (37:14) - Advice for SaaS founders aiming for 10K MRR
  • (38:03) - Strategy for scaling towards 10 million ARR
    • ...more
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    Grow Your B2B SaaSBy Joran Hofman
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