In Episode 7, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Matt Stebbings, Petcare D&A Transformation Director at Mars Petcare, where they discuss the importance of the first and last mile in change & transformation, which includes;

• Transitioning from an engineering and IT background to a growth function at Mars Petcare
• Being one of the world’s largest family-owned businesses, accounting for 60% of Mars' operations
• The history and significance of Mars' five principles and their role in shaping the company’s culture
• Why doing business with a data analytics mindset is critical for shaping the future
• Understanding the difference between transformation and change
• Leveraging growth science to foster loyalty and drive innovation
• The ecosystem strategy: using data to combat issues like feline kidney disease
• Overcoming challenges in engaging the business to embrace data-driven mindsets
• Maintaining public-facing insights through extensive behind-the-scenes data work
• Differentiating between focus and prioritisation to maximise value
• Empowering business leaders within product ownership teams
• Shifting from traditional data projects to product-oriented working in data analytics and its impact on change
• The evolving role of the CEO and the addition of "D" (data) to their responsibilities
• Establishing the need for CDO-type functions in modern organisations
• Training and transforming teams to adopt a more data-focused approach
• Embedding the D&A team within the growth function to align with business outcomes
• Balancing the importance of getting both the first and last mile right in data initiatives

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.