In Episode 8, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Rosh Awatar, Managing Director at Sky, and they discuss the importance of getting data's seat at the table, which they discuss:

• The challenge of getting data leaders involved in key business decisions
• Why data leaders need to steer the business, not just support it
• How the right sponsorship can create business value
• The importance of networking and building connections across all levels
• Building strong relationships with the business
• The difference between what Data & Analytics teams see as “value” versus what business leaders see as “value”
• Adapting your message depending on the data capability you’re focusing on
• Aligning data priorities with business goals and strategies
• Being involved in the right conversations to make better decisions
• Balancing commercial success with long-term benefits
• The view some companies took on CDO roles in 2024 and how CDOs can show their value
• Delivering value through strong data governance and enablement
• Deciding whether a centralised or decentralised/federated data model works best for your company’s culture
• The collaborative and innovative environment at Sky
• Why it’s important to ask for help when needed
• How culture and purpose shape a company’s view of data
• Striking the right balance when talking about the value of data

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