In Episode 34, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom was re-joined by Malcolm Hawker, Chief Data Officer at Profisee, fresh off the publication of his new book 'The Data Hero Playbook'

They discuss what prompted him to write the book and the insights from within it, how he kept witnessing the same issues and challenges while working at Gartner and the real reason he decided to leave!

Malcolm dives into the challenges faced by data leaders, the importance of shifting from a mindset of limiting beliefs to one of growth and development, and the need for Data Leaders to take accountability.

They discuss why concepts such as Data Culture, Data Literacy and 'Garbage In, Garbage Out' have become excuses and how delivering value solves all of those problems.

Malcolm talks about how external forces often influence the perceptions and actions of data leaders and why accepting them has disempowered us.

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.