In Episode 35, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Dan Taffler, Group Director of Data & Analytics at Reach Plc, where they discuss Dan's journey in data leadership, and managing Data & Analytics for a group of 120 brands.

They also delve into the impact of AI on journalism, and the importance of a product mindset in data initiatives.

Dan shares insights on engaging stakeholders, using a 9 box framework for prioritising and measuring value delivery, and navigating the AI hype cycle.

He emphasizes the need for cultural shifts within data teams and the role of an MBA in enhancing leadership skills.

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.