Grow Your B2B SaaS

S5E10 - How to Start and Grow a B2B Podcast: Expert Tips with Tom Hunt


Listen Later

In today’s episode of the Grow Your B2B SaaS podcast, host Joran hofman dives into the world of B2B podcasting with Tom Hunt, an entrepreneur who has seen the highs and lows of building businesses. With 17 business attempts and 11 investments, Tom found success with Fame, a company dedicated to launching and growing podcasts for B2B businesses. Today, Tom shares his extensive experience in creating successful B2B podcasts, generating valuable content, and using podcasts as powerful marketing tools.

Key Timecodes

  • (00:46) - Introduction of Guest: Tom Hunt
  • (01:21) - Why Podcasting is Powerful for B2B
  • (2:04) - Content Overload
  • (2:17) - Key to B2B Marketing
  • (3:01) - Podcasting vs Other Content Strategies
  • (4:06) - Essential Steps to Start a B2B Podcast
  • (4:29) - Host Selection and Positioning
  • (5:34) - Importance of Niche and Edge
  • (6:41) - Defining the Right Podcast Niche
  • (7:39) - Tools for Starting a Podcast
  • (8:45) - Leveraging AI in Podcasting
  • (9:17) - Creating Short Form Content
  • (10:42) - Engaging Guests and Audience
  • (11:45) - Leveraging Guest Networks
  • (12:06) - Current Trends in Podcast Promotion
  • (13:14) - Paid Strategies for Podcast Growth
  • (14:20) - Aligning Podcast with Brand Exposure
  • (15:30) - Guest Engagement Strategies
  • (16:17) - Engaging Listeners
  • (17:19) - Quality of Content
  • (18:21) - Common Podcasting Mistakes
  • (20:10) - Strategic Guest Selection
  • (21:15) - Importance of Social Proof
  • (22:01) - Consistency in Podcast Schedule
  • (23:20) - Proprietary Database and Feedback
  • (24:53) - Training Hosts and Feedback
  • (26:10) - Metrics and KPIs for Podcast Success
  • (28:13) - Role of AI in Podcast Production
  • (30:12) - Starting and Growing a B2B Podcast
  • (31:24) - Advice for 10K MRR Growth
  • (32:06) - Importance of Customer Interaction
  • (32:24) - Advice for Scaling to 10M ARR
  • (33:23) - Summary and Key Takeaways
  • (35:29) - Conclusion and Contact Information
  • ...more
    View all episodesView all episodes
    Download on the App Store

    Grow Your B2B SaaSBy Joran Hofman

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    4 ratings


    More shows like Grow Your B2B SaaS

    View all
    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    172 Listeners

    The McKinsey Podcast by McKinsey & Company

    The McKinsey Podcast

    390 Listeners

    Sales Gravy: Jeb Blount by Jeb Blount

    Sales Gravy: Jeb Blount

    592 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,824 Listeners

    Startups For the Rest of Us by Rob Walling

    Startups For the Rest of Us

    696 Listeners

    The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship by Omer Khan

    The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

    184 Listeners

    Bootstrapped Web by Bootstrapped Web

    Bootstrapped Web

    58 Listeners

    Build Your SaaS by Transistor.fm

    Build Your SaaS

    81 Listeners

    MicroConf On Air by Rob Walling

    MicroConf On Air

    11 Listeners

    Founder's Story by IBH Media

    Founder's Story

    183 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    354 Listeners