Grow Your B2B SaaS

S5E17 - How to build a Brand strategy for your SaaS with Angeley Mullins

Listen Later

Are you wondering how to build a brand strategy for your SaaS? In this insightful episode of the Grow Your B2B SaaS Podcast, host Joran sits down with Angeley Mullins, former CCO at Resourcify, to explore the art of building a brand strategy for SaaS companies. With over 20 years of global leadership experience at companies like Amazon, GoDaddy, and Intuit, Angeley is a highly respected marketing and sales expert. Recognized by CrunchBase as one of the most influential women in sales, she offers a wealth of practical and advisory insights. This episode is a must-listen for SaaS founders and marketing leaders aiming to create a strong brand strategy.

Key timestamps

  • (0:00) - Introduction to brand resonance and customer connection
  • (0:48) - Episode overview and guest introduction: Angeley Mullins
  • (1:25) - Defining brand and its significance
  • (2:12) - Importance of building a brand in B2B SaaS
  • (3:36) - Elements of a strong brand strategy
  • (4:58) - Examples of effective brand storytelling
  • (5:51) - Common mistakes in brand building
  • (7:17) - Recommendations for early-stage SaaS companies
  • (8:41) - The power of storytelling in branding
  • (10:10) - Messaging and its impact on branding
  • (11:38) - Long-term versus short-term branding strategies
  • (13:25) - Combining short-term wins with long-term brand building
  • (15:16) - Usability testing as a strategy for brand building
  • (16:46) - Methods for conducting usability testing
  • (18:10) - Frameworks for understanding customer needs
  • (19:05) - Real-world application of customer feedback
  • (20:06) - Importance of completing fundamental branding steps
  • (20:26) - Best practices in brand strategy for B2B SaaS
  • (23:07) - Building a brand in a competitive market
  • (25:21) - Metrics for evaluating brand growth
  • (27:39) - Understanding brand messaging and storytelling
  • (28:23) - Challenges in building a brand
  • (29:42) - Importance of belief statements in branding
  • (31:54) - Developing a brand belief statement
  • (32:56) - Making technical products engaging
  • (33:08) - Future trends in branding
  • (35:52) - The role of brand in marketing and sales
  • (36:17) - Advice for early-stage SaaS founders
  • (37:34) - Strategies for scaling SaaS companies
  • (38:55) - Addressing potential challenges in brand building
  • (39:25) - Summary and key takeaways
  • (40:59) - Final thoughts and advice for SaaS founders
  • (41:39) - Contact information and closing remarks
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Grow Your B2B SaaSBy Joran Hofman
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    4 ratings

    More shows like Grow Your B2B SaaS

    View all
    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    534 Listeners

    SaaS Interviews with CEOs, Startups, Founders by Nathan Latka

    SaaS Interviews with CEOs, Startups, Founders

    637 Listeners

    Startups For the Rest of Us by Rob Walling

    Startups For the Rest of Us

    704 Listeners

    The a16z Show by Andreessen Horowitz

    The a16z Show

    1,093 Listeners

    The SaaS Podcast: Build, Launch & Scale Your SaaS by Omer Khan

    The SaaS Podcast: Build, Launch & Scale Your SaaS

    186 Listeners

    Y Combinator Startup Podcast by Y Combinator

    Y Combinator Startup Podcast

    227 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,461 Listeners

    Startup Hustle by Startup Hustle

    Startup Hustle

    228 Listeners

    TRIGGERnometry by TRIGGERnometry

    TRIGGERnometry

    2,159 Listeners

    My First Million by Hubspot Media

    My First Million

    2,649 Listeners

    The Bootstrapped Founder by Arvid Kahl

    The Bootstrapped Founder

    34 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,997 Listeners

    30 Minutes to President's Club | No-Nonsense Sales by Armand Farrokh & Nick Cegelski

    30 Minutes to President's Club | No-Nonsense Sales

    393 Listeners

    SaaS Marketing Weekly by Ryan James, Rocket SaaS

    SaaS Marketing Weekly

    3 Listeners