
Sign up to save your podcasts
Or


This time, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale. We'll look at one company that tripled the production costs of My Fair Lady to inspire its sales team, another that unknowingly funded one of the most iconic novels of our time, and the handful of companies that still practice the art of Industrial Musicals today. Nothing inspires a marketing department quite like choreographed tap dancing.
Hosted on Acast. See acast.com/privacy for more information.
By Apostrophe Podcast Network4.8
592592 ratings
This time, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale. We'll look at one company that tripled the production costs of My Fair Lady to inspire its sales team, another that unknowingly funded one of the most iconic novels of our time, and the handful of companies that still practice the art of Industrial Musicals today. Nothing inspires a marketing department quite like choreographed tap dancing.
Hosted on Acast. See acast.com/privacy for more information.

270 Listeners

429 Listeners

111 Listeners

388 Listeners

160 Listeners

179 Listeners

371 Listeners

210 Listeners

69 Listeners

208 Listeners

447 Listeners

25 Listeners

100 Listeners

164 Listeners

297 Listeners