In this episode of The Articulate Fly fishing podcast, host Marvin Cash sits down with Dave Huff, the driving force behind Whuff Rod Co. and founder of the Kentucky River Musky Classic tournament.

Guest Expertise: From Custom Rod Builder to Industry Innovator

Dave Huff brings a unique perspective to fly rod design through his background in industrial design and mentorship under legendary rod builder Mike Arnold from the Northern Kentucky Fly Fishers. What started as custom rod building in 2016 evolved into Whuff Rod Co., driven by Dave's frustration with existing musky fly rods that lacked soul and proper mid-flex action.

What You'll Learn: Rod Design Philosophy and Business Strategy

Discover how Dave's "better mousetrap" mentality led to developing rods with superior feel and casting comfort. Learn about his commitment to organic growth over flash marketing, his unique $65 full rod replacement warranty policy and why he believes affordable quality rods ($179-$459 price points) can democratize fly fishing access.

Featured Techniques: Mid-Flex Rod Design for Musky Fishing

Dave explains why traditional saltwater rods repurposed for musky fishing fail when throwing "wet socks at tree stumps." His River Wolf 11-weight and complete lineup from 3-weight to 12-weight prioritize all-day casting comfort and fish-fighting capability over stiffness.

Kentucky River Musky Classic Insights

Get inside details on this growing tournament that went from 21 teams in year one to 112 anglers in year two, despite historic flooding challenges. Dave shares how the event supports Muskies Inc. Chapter 52 conservation efforts and influences state fisheries management decisions.

Upcoming Innovations and Trade Show Circuit

Learn about the upcoming "Destination Series" mid-priced rods and Dave's ambitious three-pack rod bundles for saltwater slam fishing. Plus, find out where to catch Whuff Rod Co. at 2026 trade shows and the new Whuff Pack YouTube series.

Ready to discover how thoughtful rod design and authentic business practices are reshaping the fly fishing industry? This episode delivers actionable insights for anglers and entrepreneurs alike.

Sponsors

Thanks to TroutRoutes for sponsoring this episode. Use artfly20 to get 20% off of your TroutRoutes Pro membership.

Related Content

S6, Ep 146 - Musky Mysteries: Winter Tactics and Fly Tying Tips with Matt Reilly

S6, Ep 142 - Winter Musky Adventures and Streamer Tactics with Ellis Ward

S6, Ep 112 - Smallmouth Transitions and Musky Prep: Matt Reilly's Southwest VA Update

S7, Ep 61 - The Chocklett Factory Unleashed: New Flies and Other Goodies with Blane Chocklett

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Helpful Episode Chapters

0:00:00 Introduction

0:08:52 Birth of Whuff Rod Co.

0:12:39 Rod Performance and Pricing

0:15:12 Industrial Design Influence

0:18:21 Manufacturing Relationships

0:25:51 Customer Care and Warranty

0:30:50 The Kentucky River Musky Classic

0:55:11 Upcoming Shows and Events