What Is your soil actually doing right now?

Preston Marthey works with farmers who have stopped guessing at what their soil needs between the lab report and harvest. Most fertility programs are built on snapshots. The field is doing something different every week.

CropX puts sensors in the ground and streams what is happening: moisture, temperature, and electrical conductivity, at depth, in real time. Preston's work is translating that data into decisions producers can act on the same day.

This is the conversation about what that looks like in practice.

What's Inside

- Why point-in-time soil tests miss the variability that costs farmers yield

- What real-time soil sensing actually measures and what to do with it

- How producers are using in-season data to adjust fertilizer and irrigation timing

- The difference between a field that guesses and a field that knows

- What it takes to get started with precision soil sensing and where the ROI shows up first

00:00 Welcome to Growing the Future Podcast 

02:25 Introducing Today's Guest: Preston Marthey 

03:12 Preston's Early Journey in Agriculture 

06:23 Technological Shifts in Precision Agriculture 

09:39 Generational Wisdom and Business Evolution 

13:15 Challenges and Innovations in Water Management 

26:39 Balancing Family and Work in Agriculture 

31:38 The Art and Science of Land Forming 

47:04 Balancing Simplicity and Precision in Farming 

47:28 The Impact of OptiSurface on Land Leveling 

48:10 Challenges and Solutions in Soil Management 

50:14 Regional Differences in Agricultural Practices 

53:33 The Importance of Precision Investment 

55:17 Nutrient Management and Technology Integration 

01:10:06 Mentorship and Personal Growth in Agriculture 

01:27:40 Final Thoughts and Reflections

Related Episodes

- Your Soil Type Is Costing You Yield -- Greg Patterson on fertility planning and the variable the handbooks skip

- Before You Spray: 3 Things That Could Cost You Money This Season (May 2026) -- timing and what the field actually needs

📩 Contact Preston: [email protected] | 📞 +1 (870) 819-7151

https://www.linkedin.com/in/preston-marthey-6a3830128/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

www.cropx.com

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