From his home in Silkeborg, Aalborg-born Danish whisky maker and co-founder of Stauning Whisky ALEX HØJRUP MUNCH talks about the award-winning New World premium rye whisky. He shares the joy of introducing Stauning to Americans, and reflects on the challenges breaking into the US market, and the effects of evolving tariff policies. On the business that began with nine founders on the Danish west coast focusing on rye, a Danish grain, Alex discusses working with friends and staying local.

Alex selects the building of the National Gallery of Denmark.

https://www.smk.dk/en/section/about-smk/?modal=9

(Photographer: Katrine Brønd)

This conversation with Tina Jøhnk Christensen occurred on April 23, 2025.

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