On a visit to Los Angeles, Skagen-born, Silicon Valley-based Danish designer and creative consultant LOUISE "LULU" ESCHELMAN recalls arriving in LA on a one-way ticket. She shares the vision of her company Lumilla, founded on Danish minimalism with a laidback California sensibility, that has evolved from a luxury leather to a lifestyle brand. Louise talks about giving back, how she found her footing, and her new venture to work with new artists and brands, especially from Denmark.

Louise selects a work by P.S. Krøyer from the SMK collection.

https://open.smk.dk/en/artwork/image/KMS1233

(Photographer: Eji Eustaquio)

This conversation with Tina Jøhnk Christensen occurred on September 22, 2025.

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